Designs That ‘Pop’

Designs That ‘Pop’


Look on grocery store shelves this holiday season and you’ll find the work of Joel Templin ’91, founder and principal of Hatch Design. You can’t miss it. It’s right there on the beverage aisle.

Templin and his design team created the graphics for the Coca-Cola Co. holiday series. The holiday message, “Give, Live, Love,” is carried out across the company’s five largest brands: Coca-Cola Classic, Diet Coke, Coca-Cola Zero, Sprite and Fanta.

The design stays classic with Santa and the polar bear, but a graphic snowflake pattern makes it a bit more modern and playful, Templin said. The team also created a bell illustration for Diet Coke and an ornament pattern for Coca-Cola Zero.
More examples of Templin’s work can be seen in the permanent collection of the Cooper-Hewitt National Design Museum in New York and the Chicago Athenaeum Museum of Architecture and Design.

Since opening their doors in the spring of 2007, Hatch has already created work for American Eagle Outfitters, Apple, Coca-Cola, Hilton, Jansport, Specialty’s Cafe & Bakery, and more. Learn more about the company co-founded by Joel Templin ’91 at


Summer Outlook 2012