Sustainable oil paint brand
Project Description:
Fragment is an oil paint company rooted in sustainability and helping both the earth and artists create healthy practices. Driven to reduce toxic waste created by oil paints and mediums, Fragment uses non-toxic pigments to create stunning paints and simultaneously lessen the harmful waste created by regular oils. Keeping in mind the artists need to create, Fragment uses high quality minerals that retain their vibrant color, creating a range of highly pigmented paints to suit every artist need.
Use of AI:
Using AI in Fragment allowed for a greater understanding of sustainability within painting materials. AI helped transform this project to help include a larger understanding of pigments, minerals, and ways to implement non-toxic materials into more artists supplies.